Client-agency relationship comes under scrutiny at Goafest 2013.
s also create buzz with contests, promotions, mall activations and events.
After Bobby Kumar's exit over controversial Ford ads, industry is abuzz with speculations on his replacement.
Brokerage houses reacted to the piece of news by reducing the target price assigned to the company.
Old rivals HUL and Reckitt brag product potencies
The mining major is selling the company to reduce its debt.
After flirting with 'indulgent' variants, Horlicks and Foodles have tasted success with their health and nutrition positioning.
Cairn Energy Plc, which has 50 production blocks across the world, holds 10% in Cairn India.
Most have seen decline in cash reserves and deterioration in financial ratios in recent years.
Citigroup's former chief executive officer, Vikram Pandit, might be joining the race to become a co-applicant for a banking licence in India.
An interest rate cut, at a time when demand was not showing any sign of revival, would boost sentiments, especially for interest-rate sensitives like the car and real estate sectors, which had been showing negative growth, a majority of the 15 CEOs polled by Business Standard said.
Tribunal ruling in I-T's favour may open floodgates to claims against other MNCs.
The production of durable products (refrigerators, washing machines, air conditioners and conventional television sets) is contracting in India, according to new data released last week.
The last one year has been hectic for Dutch major Philips.
Harpreet Singh Tibb has worked at the largest fast-moving consumer goods company in the country, Hindustan Unilever.
As urban shoppers tighten their belts, companies are betting on rural consumers and smaller packs to fire up sales.
The attempt is to maximise revenues at a time when advertisers are increasingly demanding greater bang for the buck.
Interview with chairman, Vedanta.
In January, consumer price index-based inflation rose for the fourth consecutive month. It stood at 10.78 per cent, against 10.56 per cent in December.
Guarantees given to overseas arms under I-T scanner.
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